It all started from with a song. ‘If’, the record by Davido released in 2017 came through with a line that resonated with millions of people across the continent. “30 Billion for the account oh.”
It was a harmless line, designed to show affluence to his love interest who he was threatening to kill with enjoyment. But as the record grew, and the line spread, Davido and his team members, his record label, Davido Music Worldwide (DMW) knew that they had struck gold.
While ’30 Billion’ became the pop standard for wealth, at home, the creators of the line branded themselves with it. The name ‘DMW’ might have a nice ring to it, but since Davido packed his bags and left HKN Gang, he’s never had a catchy term to describe the movement that he and his team had created.
But all thanks to ‘If’, the name “30 Billion Gang” was created, and it quickly became a strong rallying banner for OBO and all who contribute to the success of his business. The name was catchy and fitting because of what it connotes: strength, wealth, affluence, opulence, pride, happiness, and success.
It was perfect..
No comments:
Post a Comment